Have you ever run a consultation project where you have received absolutely no or very little feedback. The few comments or feedback you do receive is completely negative or against everything that is being proposed. You can see hundreds of views to the page, the document has been downloaded many times but you have no feedback, specifically no feedback that shows or captures agreement or acceptance.
What does this mean? Does it mean because there was no feedback everyone is agreeing or accepting what was proposed or are the few negative comments made the real feeling or voice of a whole community?
When we set-up and then run a project we often do so with open mind to collect feedback and ideation in various ways. Then as a project ends we start to look towards who is agreeing or disagreeing so we can provide feedback to the decision makers on things like levels of support or interest.
But apart from page visits, document downloads and maybe the odd negative comment or disagreement, many projects don’t measure, openly, any level agreement.
We can see people are visiting the page, but are they happy with what they have seen/read, is that why they don’t bother to submit a comment or response?
How can you capture these page visits that are simply in agreement? Here are two quick ways you can attempt to collect page viewers acceptance of a project.
Tools
There are probably two tools in Social Pinpoint's arsenal that you could use to capture project agreements un-obtrusively.
Quick poll
A quick poll is probably best used if you are just seeking to see if someone has visited, read and agreed with a page to some degree. While you could also collect no's or disagreement with Quick Poll you wouldn't be able to then follow up and ask them why? So in this case you need to explain why there isn't a no option and how they can provide their feedback in the description. An example below shows how this could work.
Single Form tool question
The second option here is to add a Form tool block with just one question - the multiple choice with images and then use conditional logic to direct people to either leave a further comment or to another tool. Here's how:
- Select the Form tool from your tool box and add to the project page (you won't need a title but you might want to enable description)
- In the display tab, select a standard form type
- Change the submit button label to say something like 'let us know' rather than submit
- Open the elements tab and select the multiple choice question type
- Add a question like - Is the information provided sufficient?
- Add two answers like - Yes, the information was great + No, the information didn't provide the answers
- Enable Allow Image Choices and add your images to the answers section - selecting relevant images such as thumbs up/down, smiley faces etc. Save your question
- Add a text content block and add in text that thanks them for their submission and your happiness that they found everything satisfactory (see example)
- Add conditional logic to that question so it's linked back to the positive answer in question one
- Add a second text content block but this time show sorrow for their negative answer and help guide them to another feedback tool on the page to leave an appropriate comment (see example)
- Again add conditional logic to that question so it links to the negative answer in question one
- Alternatively, instead of step 8, 9, 10 and 11, add a further question for each of question one's answers - this time a text box question and use this to ask them why they have answered the way have to the first question to gain reasoning for their positivity or negativity (of course you could also use a mix of step 8 and 12)
- Again add the conditional logic needed
- Save and publish