The Social Map tool provides the ability to create customisable and visually striking maps to collect location-based feedback from your participants.

The activity consists of asking participants to respond to a question or series of questions by ‘pinning’ their response to an interactive map. A participant’s contribution consists of a qualitative comment and an (optional) image upload.


Contributions to the activity are typically shown publicly, and visitors can explore all Contributions on the map to see what others have said.

Categories can be used in the activity to create a richer participant experience and provide for more structured feedback. For example, categories could be set up for ‘issues’, ‘ideas’, ‘observations’, etc.

Categories are predefined at the start and can be given a unique name, colour, icon and prompting question. When leaving a contribution, users are required to select which category they are responding to.

Data collected from the Social Map is stored in a spatial-format that can be easily mapped for visual representation and analysis. Data is stored in both geographic x y coordinates as well as a geo-coded ‘address’ that provides the nearest known address.



  • Activity Status - allows the user to set the Social Map to either an active (on) or inactive (off) state.
  • Activity Title - gives the Social Map a title that is used to identify the activity in the Reporting area of the Dashboard.
  • Display Title - when selected, the Activity Question/title will be displayed to visitors. It should be noted that the Activity Title will also be used in the confirmation notification sent to any Contributors (if enabled), regardless of whether the ‘Display title’ option is selected.
  • Activity Description - provides a description that can be used to provide further information about the activity, including leaving internal notes to other Users.
  • Display Description - when selected, the description will be displayed to visitors.


  • Map Posts - allows participants to leave a contribution on the map. With this setting turned off, participants cannot leave new posts, but may leave feedback via the voting/rating activity (if enabled).
  • Voting/Rating - allows participants to respond to map posts by casting a vote or leaving a quantifiable rating. You can choose from four voting/rating methods including upvoting, upvoting/downvoting, sentiment, traffic lights and star rating. The voting/rating component appears at the bottom of every post. The call to action prompt (i.e. how do you rate this?) is customisable and appears just above the rating component.
  • Information Panel - displays contextual information to the mapping activity to provide users with background and context. You can add a title and content to the information panel, set it to display when the page is first loaded by checking the 'Show on initial page load' checkbox and automatically display any category information by checking the 'Display category information' checkbox.
  • Image Uploads - allows users to attach an image file (.jpg, .png, .gif) to their contribution. The image will be displayed as part of the participant’s contribution and stored in the results data.
  • Marker Categories - sets a number of pre-defined categories that participants can choose from to classify their response. With this setting on, participants will be able to select from the list of categories when leaving their contribution. Categories can be assigned a unique name, colour and icon, which will be used as the pin marker colour on the map.
  • Display Category Legend - displays the category legend to visitors.
  • Member Attributes - adds pre-defined Member Attributes to the input form of the Social Map to collect participant information. Member Attributes are defined at the Sitewide level and allow the collection of standardised user information that can be reused later.


  • Map Extent - defines the location via latitude and longitude parameters. You can also set the default zoom level and lock the map extent to prevent people from scrolling away.
  • Base Maps - defines the ‘base map’ style that will appear on the map by default. Base maps styles can be selected from predefined services such as Google, or from third party services such as Mapbox, and provide the underlying base, spatial information for the activity. Multiple base maps can be selected, allowing visitors to change views. ‘Default Basemap’ requires you to select a default map to be displayed when the map first loads.
  • Location bookmarks - allows preset geographic locations for participants to choose from. This feature helps participants to navigate around the map to focus on key areas.
    • For each bookmark, the location can be set by adding a specific address to the ‘Location’ field, which will be used as the map’s centrepoint.
    • The bookmark can be positioned more accurately by adding x/y coordinates instead of an address.
  • 3D Perspective - Users also have the ability to set the default orientation of their maps. Users can now adjust the initial ‘pitch’ and ‘bearing’ of the maps to show 3D perspective views when the maps load and are viewed by Contributors. This will assist you in creating striking and impressive maps that show off Web Map’s 3D capabilities.


  • Add layer - allows spatial data layers to be added to the map to provide additional information and context. The map can display GeoJSON, Shapefile, Carto or image layers. These layers can also be custom drawn or in the case of pins, dropped. To do this select Custom. The Mask option allows a spatial data layer to be applied to visually indicate the study area for the activity. The masking layer can also be used to restrict contributions to within the layer boundary.


  • Marker Clustering - enables pins in the same location to be aggregated into a single marker with a number indicating the number of pins in this location. This removes visual clutter and allows you to take a broader view of your map. Marker clustering doesn’t affect the data, its just a way of visually consolidating the markers in one place. This option can be easily enabled/disabled from the block settings any time.
  • Display Marker Location - determines whether the geocoded location of each map marker location is displayed publicly and whether it is shown as an approximate or precise location.
  • Map Height - sets the default height of the map as it appears to visitors. The height can be set from predefined height values:
    • Small - 300px
    • Medium - 420px
    • Large - 540px
    • Extra-large - 660px
  • Centre Pin - allows the display of a static ‘pin’ at the address defined in the ‘Location’ field. This is used to provide a reference to visitors.
  • Scalebar - allows the display of a dynamic ‘scalebar’ element on the map that helps participants more accurately understand and measure distances.
  • Custom Success Message - enables Users to set custom text for the success message that is displayed to a participant after they make a contribution.
  • Button Text - enables Users to set custom text for the Social Map ‘add’ button. If this setting is turned ‘off’, the text on the button will default to read ‘Add Marker’. If the setting is turned ‘on’, custom text can be added by the user. Custom button text is limited to 30 characters.


  • Registration Required - determines whether visitors must be registered Members in order to participate in the activity. With this turned off, any visitor will be able to respond.
  • Mouse-Wheel Zoom - enables or disables the zooming of the map via a mouse-wheel when a mouse is positioned over the map by a visitor. This is automatically disabled on mobile devices.
  • Custom Character Limit - allows a custom character limit for the activity input to be defined. The default character limit is 1000 characters.
  • Results Display - allows the public display of all Contributions. With this setting enabled, all Contributions made by participants will be viewable to all visitors. If disabled, participants will be able to make Contributions, but they will not be displayed on the map.
  • Comment Required - allows the ability for users to leave a comment to be either mandatory or optional.
  • Instructions - provides standard written instructions on how to use the Social Map. A text editor is provided to customise this message.
  • Moderation Method - allows the moderation method to be changed between Post-moderation (default) and Pre-moderation. Adjusting the moderation method will override the Moderation Method settings set at the Sitewide level.


  • Contribution Notifications - enables notification emails to be sent to nominated users when a Social Map submission is received.
  • Referral Notifications - sends an email notification to nominated Users when a contribution is referred to by the System Moderator.

Viewing results and reports

You can access your results and view reports for a Social Map activity by going to Dashboard --> Reports --> Results. Click the 'View Results' link next to the relevant activity name to view the report.

Information in the report is filtered by the date range, which you can adjust at the top-right of the report. Some reporting information relating to categories and voting/rating will only be shown if these features were enabled in the activity.

To get further information about any reporting metric, hover over the question mark at the top-right of the reporting component to view a description.


The 'Summary' section of the report provides the following information:

  • Key statistics - shows a number of top-level metrics relating to the activity including:
    • the number of unique contributors who participated in the activity and
    • the number of contributions, or posts that were added to the map
    • the number of images attached to the map posts
    • the number of unique contributors that made a post
    • the total number of votes cast in a voting/rating activity across all posts. A single participant may cast a vote in multiple posts
    • the average number of votes cast per post, indicating the intensity of the voting activity.
  • Posts by location - a map showing the location of each post. Map posts are automatically 'clustered' in areas where they overlap so you can easily see where activity is concentrated.
  • Top contributions by location - a list of the top ten most frequent locations where posts were made, including the number of posts and the proportion of total posts received in this location. This list is created by geocoding (translating the spatial coordinates to a known geographic location) a post's location to the nearest postal/ZIP code.
  • Sentiment - a bar chart showing the overall sentiment analysis of all posts in the activity, classified as either 'positive', 'negative', 'neutral', 'mixed', or 'unclassified'. This information is determined by Site Users by applying the text analysis tools.
  • Tag word cloud - a word cloud visualisation showing tag (theme) analysis of all post content, with the size of each tag determined by the number of times the tag was used. Tags used more frequently display at a larger size in the word cloud than those used less frequently. This information is determined by Site Users by applying the text analysis tools.
  • Tag table - a table showing the number of times (count) a tag was used in the tag analysis and the percentage of times that tag was used as a proportion of total tags.
  • Ratings - a chart showing the overall results of the voting/rating activity. The visualisation type will depend on the voting/rating method used in the activity.
  • Ratings by category - a chart showing the average voting/rating results by category, if these are set up in the activity.
  • Posts by category - a bar chart showing the distribution of posts by the category nominated by the participant. This helps you see the most common categories your posts relate to.
  • Sentiment by category - a stacked bar chart showing the sentiment breakdown (e.g. positive, negative, neutral, mixed) for each category. This allows you to understand how sentiment varies across the different categories.
  • Categories - If categories have been set up, you can see the results relating to that specific category by selecting the category name from the dropdown menu. This will show you a series of metrics (similar to those listed above), but filtered to only include data relating to posts in the category.

The summary report can be exported as a PDF by clicking the 'Export' button at the top-right of the page. This will export the entire report as a single PDF including the overall report and a report for each category.

In the Social Map, you can also export a report for a single category or group of categories by clicking the 'arrow' icon at the right of the Export button and selecting the categories to be included in the export.


The 'Overview' section of the report includes high-level meta-information about your activity including information about whether participants were registered members or anonymous, when the activity occurred, what devices and browsers were used by participants and a breakdown of selected demographic information (for member participants only).

This report is standard across all participation tools. More information can be found in the Reporting section.


The 'Data' section of the report includes the raw data collected through the activity, shown as a table and map.

The data table for the Social Map activity includes the following information:

  • Contribution ID - a unique identifier for the post
  • Date submitted - the date the post was made
  • Postcode - the nearest postal/ZIP code of the post, as geocoded from the latitude/longitude coordinates
  • Uploaded Image - any image attached to a post
  • Category - the category the posts relate to, as nominated by the participant
  • Address - the nearest address of the post, as geocoded from the latitude/longitude coordinates
  • Latitude/Longitude - the spatial coordinates of the post, expressed as a decimal value
  • Voting/Rating - the count of any voting/rating activity. In some rating activities, a column for each value (i.e. 1-star, 2-star, 3-star, etc.) will appear in the data table, with the recorded value appearing in the corresponding column
  • Total votes - the total number of votes cast on the post
  • Average score - the average results of any voting/rating activity on the post. For example, a post may have received an average rating of 3.2 stars out of 5 from 50 total votes.

Additional fields containing the personal information of the participant may also be appended to the data table.

Data from the data table can be exported by clicking the 'Export' button at the top-right of the page. Data can be exported as either CSV or XLSX.

Data can be filtered on a number of attributes by clicking the 'Show Filters' button at the top of the page, and adjusting the values. Any filters applied to the data table will persist in the data export.

The Social Map also contains a map showing all posts collected through the activity. You can click a post to view its content including its location, text, image, category and the average score of any voting/rating activity.

This map is currently not filterable, so any filters you apply to the data will not be applied to the map.

Key actions

You can let your participants react to posts from other participants by enabling the voting and rating features of the Social Map.

Voting lets participants show support (or lack of support) for a particular post, while rating lets you gauge the extent of that support.

You can select from four different voting and rating methods, depending on your use case:


Voting lets participants give a thumbs up or thumbs down to another participant's post. You can enable upvoting and downvoting to capture positive and negative sentiment, or only allow upvoting to capture agreement, praise or support.

Star Rating

Star rating lets participants react on a scale of 1-5 stars, which is ideal for understanding the degree to which a participant agrees or disagrees with the content.

Sentiment Rating

Like star rating, sentiment rating uses a scale of 1-5, but uses smileys instead of stars. This divergent scale lets you capture participant sentiment at a more nuanced level than just upvoting/downvoting.

Traffic-light Rating

Traffic-light rating lets your users provide one of three reactions: 'Stop', 'Pause', or 'Go'. This is great for gauging participant support for specific proposals.

⚠️ Warning

Changing the voting/rating method during a live engagement will result in any existing data you've collected being removed. This data cannot be recovered.

Voting and rating can be enabled independently of map posts, which lets you stage these feedback activities at different times.

For example, you can collect ideas from participants on the map in stage 1, close off participants ability to leave new ideas after a set time, and then allow participants to rate the ideas collected in stage 2.

The results of all voting and rating data are provided in the summary reports and an average score for all voting and rating activities is presented in the data table to facilitate further analysis.

The average score of any voting/rating activity is also displayed when a post is viewed from the map, appearing in the top-right of each post.

The Info Panel can be used to provide a brief introduction of the activity to users, and a ‘Title’ and ‘Description’ can be configured. Generally, this will include a couple of short paragraphs explaining what the activity is and how the results will be used.

The Info Panel is optional and can be turned on or off. Additionally, the ‘Show on initial page load’ option will show the information panel to new visitors when the map is loaded.

To add and edit content in the Info Panel, navigate to the ‘Information Panel’ under the block’s ‘Activity’.

10 different base map styles can be used in the Social Map. Each base map style presents a different visual style or level of detail that can be selected to meet the specific needs of your engagement.

In some cases, using a more indicative, illustrative map such as the ‘Open Street Map’ or ‘Google Road Map’ may be appropriate, while in others, a more detailed aerial/satellite image may be preferable. Minimal base map styles can be used to create visually attractive styles.

The available base maps include:

General Purpose

A simple and versatile street-based map from Mapbox.

Standard Street

A map that highlights road and street information from Mapbox.

Standard Satellite

Vibrant and colorful satellite photography from Mapbox.

Detailed Satellite

High resolution satellite photography from Google Maps.

Standard Hybrid

Vibrant and colorful satellite photography overlaid with key names and transport routes from Mapbox.

Detailed Hybrid

High resolution satellite photography overlaid with key names and transport routes from from Google Maps.

Community Sourced

A very detailed map providing a high level of context crowd-sourced from the commercial-free Open Street Maps.


A stylised, minimalistic map with light tones from Mapbox.


A stylised, minimalistic map with dark tones from Mapbox.

High Contrast

A very minimal, stylised map with black and white features from Stamen.

Multiple base maps can also be defined for each Social Map, with the participant having the ability to select which basemap they want to use. If more than one base map is selected, the map that is first loaded can be set by choosing the desired base map from the ‘default base map’ dropdown.

To select the base map(s) to be used in the activity:

  1. Navigate to the ‘Map’ tab and select the desired base map(s) to be included from the ‘Base Map’ options.
  2. If selecting multiple basemaps, configure the default base map by selecting it from the dropdown.
  3. Select the blue ‘Save’ button on the Block Settings.

If only one base map is selected, the user will not be able to switch between base map styles.

In addition to the standard base map styles, custom base maps can be brought in from third party services including MapBox or a custom Web Mapping Service (WMS).

To add a custom base map:

  1. Navigate to the ‘Map’ tab and select either the Mapbox Custom or Web Mapping Service option.
  2. Provide the details as required for the service (for Mapbox, a Username, Style ID and Access Token is required. For a WMS, a WMS URL is required).
  3. Select the blue ‘Save’ button on the Block Settings.

As a Site User you can control the pitch and bearing of the initial map so that it can load the map with a 3D perspective for the contributor.

    • Configuration is located under the 'Zoom Level' field.
    • The first configuration is for 'Bearing'.
    • The initial bearing (rotation) of the map, measured in degrees counter-clockwise from north. For example north is 0, east is 90, south is 180 and west is 270. This can be set for your preferred orientation.
    • The second configuration is for 'Pitch'.
    • 'The initial pitch (tilt) of the map, measured in degrees away from the plane of the screen (0-60). This can be set for your preferred orientation.

You can add more structure to the data collected in your engagement, by adding ‘categories’. This can help create richer mapping experiences and facilitate the analysis of feedback.

Categories allow participants to choose from a pre-defined list such as issues, ideas, opportunities, etc. to classify their contribution. You can add your own categories to the map (we recommend not using more than five) and give them a unique colour and icon.

To add and style categories:

  1. Navigate to the ‘Activity’ tab and select the ‘Add Category’ button
  2. Give the category a unique ‘Name, ‘Description’ and ‘Activity Input Label’ (if desired)
  3. Select a color for the category and optionally choose an icon from the existing icon library.
  4. Select the blue ‘Save’ button on the Block Settings.

User Tip

Adjusting a category’s ‘Activity Input Label’ allows you to ask specific questions to your participant, depending on the category they have selected. For example, you may change the ‘Activity Input Label’ from the default ‘Comment’ to ‘Tell us why this is a good idea’ when they select the category ‘Idea’

Spatial data layers can be added to the base map to provide further information and context to the visitor. Points, lines and polygons can all be added to the Social Map. This can be useful to highlight areas or features related to the activity.

The Social Map uses the WGS 1984 geographic coordinate system. When uploading your spatial data layers, your files will automatically be converted into this system.

Map layers can be added from .shp or .geojson files. To add layers via GeoJSON or Shapefile:

  1. Navigate to the 'Layers’ tab and and select 'Add Layer’.
  2. Choose either ‘GeoJSON’ or ‘Shapefile’ from the dropdown.
  3. Name your layer and upload the file.
  4. Select the blue ‘Save’ button to save your layer.
  5. Select the blue ‘Save’ button on the Block Settings.

When working with the shapefile format, it is important to note that these are comprised of multiple files, that necessarily include .shp, .shx and .dbf, but can also include a variety of optional files with different formats.

To use shapefiles within The HiVE, all relevant files must be converted to a .zip file in order to be used within the mapping tools.

User Tip

If you want to draw your own data layers, but don’t have GIS skills or software, you can use this free tool. It helps let you easily draw point layers, lines or polygons. Simply sketch the features, save as .geojson and upload into The HiVE.

Custom data layers can be added to the base map to provide further information and context to the visitor. Points, lines and polygons can all be added to the Social Map. To add custom layers:

  1. Give your layer a name in the provided field.
  2. You will be presented with a map, which you can enter an address into to refocus to your desired location. You can use the scroll and zoom functions provided to see more detail.
  3. There are three shapes on the right hand side of the map:
    - Linestring allows you to draw lines on your map or create shapes using lines.
    - Polygon allows you to create polygon shapes on your map
    - Marker allows you to drop a pin at a particular point of interest.
  4. Once you have defined your layer you can create a pop-up with information and/or an image. Under Feature Collection, select Edit Feature Info and fill out the relevant information.
  5. Once you have defined your layer, you will be able to adjust the stroke colour, width and opacity, as well as fill colour, fill opacity and dash array.
  6. When you are finished, select Save Layer.

mages of plans, diagrams or other non-spatial data can be superimposed on the basemap to give it a spatial context and collect spatially accurate feedback.

To add a geo-referenced image to the Social Map:

  1. Navigate to the ‘Layers’ tab, select 'Add Layer' and scroll down to ‘Image’.
  2. Name your layer and upload your image (jpeg, png or gif).
  3. Enter the latitude and longitude coordinates of the image to position the corners correctly over the map.* Our Social Map uses the WGS 1984 geographic coordinate system.
  4. Select the blue ‘Save Layer’ button to save your layer.

*You only need the location of two points:

1. The point where you want the Top Left corner of your image placed

2. The point where you want the Bottom Right corner of your image placed.

The coordinates N and W refer to the Latitude and Longitude of point 1. The S and E refer to the Latitude and Longitude of point 2.


Once data layers have been added you can adjust their visual style and add items to a legend to denote what each layer symbolises. The following style properties can be adjusted:

  • Stroke Color - Determines the color of the outline around the feature. If no stroke is desired, select the ‘X’ button in the color picker.
  • Stroke Width - Determines the size of the outline around the feature from 0 -10 pixels
  • Stroke Opacity - Determines how opaque or transparent the outline color of the feature will appear.
  • Dash Array - Provides the ability to style the pattern of the feature’s outlines to create ‘solid’ lines or ‘dotted’ or ‘dashed’ line’. This is expressed as two numbers, separated by a comma. The first value determines the length of the ‘dash’ and the second value determines the length of the ‘gap’.A solid line is expressed as ‘1,0’, where a dotted line would be expressed as ‘1,1’. A dashed line would be expressed as ‘2,2’ or ‘3,3’ for a slightly larger dashed line.
  • Fill Color - Determines the color of the main feature.
  • Fill Opacity - Determines how opaque or transparent the feature color will appear.

Once a data layer has been added, you can add a symbol to the legend that let the user know what each layer represents. Legend items must be manually created, and a single layer can have more than one legend item (which can be useful if adding multiple features in a single layer from Carto).

Currently, legend symbols are only displayed as simple circles with an adjustable fill and stroke color.

To add and style a legend item:

  1. After adding a data layer, select the ‘Add legend item’ link next to the layer name
  2. Give the legend item a unique name (up to 35 characters) and set its stroke and fill color which will be used to style the legend symbol.
  3. Select the ‘Save Legend’ Button
  4. To add multiple legend items, repeat the process.

The masking layer feature provides a powerful way to highlight a study area or features on a map, and can also be used to restrict user contributions to a defined geographical area.

The masking feature works by adding a spatial data layer which will be used to define the masking area. By default, the mask uses the uploaded geometry to ‘cut-out’ an area from the mask shape as if it was a cookie cutter. This allows you to style the areas outside of the original shape by styling the masking layer.

The masking layers will sit above all other data layers that are added to the map. Up to seven ‘features’ can be included in the masking layer - anything more than this will cause the page to crash.

To add a masking layer:

  1. Select the target Social Map and select ‘edit’ to open the Block Settings.
  2. Go to the ‘Layers’ tab and select 'Add Layer' and scroll down to ‘Mask’.
  3. Name your masking layer.
  4. Upload either a GeoJSON or Shapefile
  5. Style the masking layer by adjusting its stroke (colour, width, opacity and dash array) and fill (colour, width and opacity).
  6. Choose a fill colour, width and opacity.
  7. Select the blue ‘Save’ button on the Block Settings.

The masking layer can also be ‘inverted’ which will allow you to style the original shape that was uploaded. To invert the mask, select the ‘invert mask’ checkbox.

To restrict participants from dropping pins outside of the mask, select 'Restrict markers to mask'.

You can restrict the location of where users are allowed to add map markers using the masking layer. This will mean that your participants will only be able to make contributions within a defined geo-graphical area such as a ‘study area’.

To do this, check the ‘Restrict markers to mask’ checkbox under the Mask setting.

Bookmarks can be added to display pre-defined geographic locations within the study area that help visitors navigate the map to focus on key areas.

Bookmarks are displayed at the top, centre of the map as a dropdown menu. Selecting the bookmark will automatically zoom and pan the map to the nominated location.

To add bookmarks:

  1. Navigate to the ‘Map’ tab and scroll to the ‘Location Bookmarks’ setting.
  2. Select the ‘Add Bookmark’ button to create the bookmark and configure the following attributes:
    a. Title - Sets a title for the Bookmark that will be displayed
    b. Location - Sets the centre point of the map area using either an address or latitude/longitude coordinates
    c. Zoom Level - Sets how zoomed in or out the map will display.
  3. Select the blue ‘Save Bookmark’ button and repeat until all Bookmarks have been added.
  4. Select the blue ‘Save’ button on the block settings.

In some cases where there are hundreds or even thousands of contributions appearing on the map, it may be desirable to cluster the map markers so that the map appears clearer.

Enabling the ‘Marker Clustering’ setting will allow individual map markers that are in close proximity to one another to be displayed as a single aggregated marker. The Marker Cluster then displays the number of contributions within it, and when clicked by a user will zoom the map in and disaggregate the individual map markers.

It is worth noting that marker clustering doesn’t affect the data. It's just a way of visually consolidating the markers. It can be easily enabled/disabled from the block settings any time.

The Social Map uses the Google Places API to take the precise location of each map marker and display them as an address through a process called geo-coding. This makes it easier to interpret the results of the Social Map if you don’t have access to mapping software or skills, by making the location more human readable (as opposed to x/y coordinates).

The geo-coded address can be displayed on the front-end of a participant’s contribution to provide more context. This can be people for non-sighted users who can’t see maps or for people who have difficulties interpreting them.

To enable this feature, navigate to the ‘Display’ tab and find the ‘Display Marker Location’ which is set to not display by default. From the dropdown select either ‘Display approximate location’ or ‘display precise location’. The ‘approximate location’ setting will provide the street name only and will remove any specific street numbers. The ‘precise location’ setting will include the exact street number and name.


Using the ‘precise location’ option will display exact address information which may have privacy implications. You should thoroughly assess the potential risks prior to enabling this setting.

Please note that the geocoder may not be completely accurate, especially if a marker is dropped in a public space or in developing areas. The geo-coder will try and find the nearest address to where the pin is dropped. If address location is critical to your analysis we suggest collecting this information in another way.

Practice tips

  • The map can be positioned more accurately by adding x/y (latitude and longitude) coordinates instead of an address.
  • The default zoom level is set in the HiVE Settings page under ‘Geographic Regions’, and is generally set to a value of 10.